In order to understand the ACT method, defined as attract, convert, and transform one has to have an understanding of online marketing. Online marketing differs greatly than traditional marketing used over the last few hundred years. With the invention of the internet, the marketing industry has been presented with more challenges and more opportunities at the fastest rate ever in the industry.
Unlike in traditional advertising online marketing is a two-way conversation. Take for example a commercial, in this the company sends a message that is simply viewed and gets the product or service seen. In contrast, a blog post with a review of a product that is shared via social media created multiple outlets for conversations. Such as in, the comments section of the blog or in response on the social media threads.
Social media marketing is not as fast at getting products, services, and brands in front of people as it’s thought to be. Social media marketing campaigns that are successful are those with long terms goals and quarterly reviews that understand they are cultivating relationship. It’s not about a one way conversation like traditional marketing. It’s a two way conversation. How do you feel when no one listens to you?